Hosted stays & brand partnerships PARIS · FR

Not an audience.
A guest list.

I'm Min. Executive coach, founder and CEO of kozy.care — a Korean comfort and sleep brand with retail distribution in Korea, exporting globally. INSEAD MBA, with public relations, product management and strategy consulting before that. Five languages, six countries lived in, currently Paris.

Korean · English · French · Spanish · Chinese Writing · Photo · Film Full usage rights
Open dates
Corfu & Paxos, Greece
21 – 24 Sept · Mesongi, or near it
24 – 29 Sept · elsewhere on Corfu, or Paxos — flexible

Two adults and one small dog — 4.5kg, nine years old, cabin-trained and quiet. Neither of us drives, so we plan around the Kerkyra–Lefkimmi bus and arrive on foot or by boat.

What this actually looks like

Samples from
actual stays.

Two properties, neither of them a commission. Nobody briefed me and nobody paid me — I made these because I cannot help it, which is the most honest sample I can give you. More on request. I keep the full sets.

Aegina, Greece · three nights in July
The cove at Moni, a colour she had saved a photograph of years before The owner outside her own sign The property from the terrace

A film and a written set, made from a room I paid for like anybody else. Four people booked the place off the back of it. The brief I sent the owner afterwards →

Château de la Rivière, France · ten-plus stays, every season
You can walk for an hour and meet nobody Two in the afternoon on the lawn, with nothing scheduled The dog gets the good chair

The same house told four ways — the rooms, the silence, the afternoons, the dog — because no property is only one story. The brief that came out of it →

What I arrive with

I don't just travel.

I have tried. It doesn't switch off. I walk into a place and five things start running at once, whether I want them to or not — so rather than fight it, I'm offering it.

01

A guest's eye, at both ends of the market

I'm a Hyatt Globalist, so I know what the operational standard looks like from the inside — what a turndown should feel like, how long a check-in should take, which corners are visible from a bed. I will also go a long way to a four-room place in a village nobody has heard of, because something about it looked right. Where I sleep is the decision I care most about on any trip. It is also the one my friends hand over: I get asked to choose accommodation for other people constantly, and I do it.

02

A cultural read

Six countries lived in, five languages spoken. I can tell you what a Korean family actually wants from a room, why a Chinese multi-generational group books differently, and why neither of them wants what a British couple wants. Most properties guess at this. I don't have to.

03

A strategist's problem-finding

Years of strategy work before coaching, and it never switched off either. I cannot sit in a hotel without seeing what is leaking, what is being given away, and what is already there and simply not for sale. The briefs on this page are what that looks like written down.

04

A coach's eye for what's special

My actual job is noticing the thing someone cannot see in themselves and cannot say out loud about themselves. It turns out to work on places too. Usually the most valuable asset in a property is the one the owner has stopped noticing.

05

A habit of connecting

I know people across every part of a building and several countries, and I introduce them constantly — it is the thing I am best known for. Often the most useful thing I leave behind is not a photograph. It is a name.

Who actually hears me

Introducing people is
what I'm known for.

"Have you ever been introduced by Min? Have you noticed how she always names one quality, one thing worth knowing about you?"

Ingrid — at my wedding, Paris

A friend said that in a speech, and it turned out to be the most accurate thing anyone has said about my work. I studied public relations, I run a brand, and I have never been able to keep a good thing to myself. There is a whole section of this site that exists only because of it.

Not reach. Referrals.

  • INSEAD MBA alumni, across Europe and Asia

    From business school. Thirties to sixties, running things, with the money and the specific appetite to spend it on rest. Each one sits at the centre of a network shaped like their own.

  • Founders, executives, consultants, creators and musicians

    From the work itself — coaching, advisory, kozy.care, the projects I take on. A large share of them Korean, in Seoul and across the diaspora. What they have in common is that they are actively looking for new inspiration around the world.

  • Multicultural family and friends, all over the world

    No professional angle at all, which is exactly why these recommendations land.

That isn't a theory. In July I stumbled into Ilioperato — a small place run by a Greek grandmother, in a corner of Aegina nobody sends you to. Four people booked it on my recommendation the moment I got home, without my asking them to. The brief I wrote for her afterwards is here.

I am not a social media influencer. What I have instead is a certain, diverse group of people who travel, who pay, and who ask me where to go.

There is also a market argument, and it is narrow on purpose. Even globetrotting Asians arrive in Greece by way of Santorini and Mykonos. The Ionian barely registers with them at all, and almost nothing about it was written by someone who actually stayed the night.

What I write after staying

A strategist's read,
not a review.

I spent years in public relations, product management and strategy consulting before coaching, and I have never managed to switch it off. So after a stay I write the thing I would have written if you had hired me: what the real asset is, where it leaks, and what I would do about it in order.

Each of the three below was written for the owners and sent to them privately. These are extracts — the part that can be shown. For the château, where I am a regular strategy partner, the full sixteen-slide diagnostic is attached to it.

★ BriefFR
Château de
La Rivière
The product is not the room and not the house. It is silence on 140 hectares, an hour from Paris, and nobody has ever priced it. The long version runs to sixteen slides.
Read the brief →
★ BriefGR
Ilioperato
Aegina
Rena is the most valuable thing here and she appears nowhere in the funnel. Twenty-five reviews is the cheapest problem on the list to fix.
Read the brief →
★ BriefKR
재재소소
Jejesoso
Already built for a foreign guest, invisible to every one of them. Which two markets to pick, and why the barrier isn't the house.
Read the brief →
The fine print, in plain words

What I won't do.

  • I won't post something I didn't enjoy. If the stay doesn't land, you keep every file and I stay quiet. You're buying content, not a review.
  • I won't run an undisclosed paid post. Anything hosted is labelled as hosted, in both languages.
  • I won't promise someone else's audience. I introduce people. What they do next is theirs.
The trade, plainly

What does that room
earn if nobody takes it?

I'm asking for inventory that is about to expire. A room unsold at the end of September does not roll over — it earns nothing, and then it is gone. That is the whole nature of the thing.

What comes back doesn't expire.

What you give

A few nights at the end of a season, in a room that was likely to go empty. No cash changes hands in either direction.

What you keep

Films and photographs you own outright, forever. Reviews in five languages that keep working every month after. And a written read on your positioning from someone who does this for a living.

★ Full sets sent on request

Say yes,
or say when.

Tell me the dates that work and which letters you'd want. If a full host isn't possible, a reduced rate is worth a conversation too — I would rather start somewhere than not start.

Write to me→
Every frame here is my own

Different rooms, different countries.
The same eye.

A seventeenth-century canal at sunset, Eure-et-Loir
France
A whitewashed lane ending at the sea, Aegina
Greece
A long table against a wall of glass, Jeju
Korea
A hotel pool under a hexagonal canopy, Singapore
Singapore