Briefs UNPAID · UNASKED FOR

I can't stop
writing them up.

Years of strategy consulting before coaching, and it never switched off. So after a stay I write the thing I'd have written if someone had hired me: what the real asset is, where it leaks, and what I would do first.

Each of these was written for the people who run the place and sent to them privately. What follows is the part that can be shown — an extract, kept short on purpose. For the château, where I advise regularly, the full sixteen-slide diagnostic is here too.

★ BriefFR
Château de
La Rivière
The restoration is the product, and it is told nowhere a guest can find before booking. Plus: how to be the château an answering engine names.
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★ BriefGR
Ilioperato
Aegina
Rena is the most valuable thing here and she appears nowhere in the funnel. Twenty-five reviews is the cheapest problem on the list to fix.
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★ BriefKR
재재소소
Jejesoso
Already built for a foreign guest, invisible to every one of them. Which two markets to pick, and why the barrier isn't the house.
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★ Why these exist

Want one
for yours?

If you host me, you get the long version: the market read, the competitor set, the platform list and the copy drafted rather than described. It is the most useful thing I make and it costs you a room at the end of a season.

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